View Full Version : King Bumi Syndrome

08-12-2013, 11:19 AM
King Bumi Syndrome is what happens when a toy company makes a significantly less popular male character ahead of a female lead. This is usually fatal for a toy line. Named for the Avatar: The Last Airbender character King Bumi, who was made instead of Katara and killed the Avatar line. Another case happened in the Bucky o'Hare line when Toad Air Marshall and the human kid were made ahead of Jenny (worse still, they were overstocked), leading to the line's death.

08-15-2013, 02:13 PM
Cool story.

08-15-2013, 02:23 PM
Are you going to constantly use this term?

08-18-2013, 10:07 PM
Actually your story with Bucky O'hare is only half correct.

I also lived that story personally. The problem was the case assortment of Wave 1 Bucky had 3 Toad Marshals and 1 Bucky, 1 Deadeye, 1 Blinky, 1 Bruiser and 1 Toadborg.

Wave 2 had a similar problem, 3 Willy, 1 Bucky, 1, Alnagator, 1 Dogstar, 1 Storm Toad and ANOTHER Toad Marshal.

These situations and case assortments led to the overstock of the unpopular characters and damaged the line.

It had nothing to do with character depiction or a Jenny toy. As far as kids were concerned in a boys toy line, she either WOULD be coming or not come at all, and no one would care.