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View Full Version : Atari Is Getting Back Into the Console Business


The Deadman
06-17-2017, 04:23 PM
http://www.ign.com/articles/2017/06/17/e3-2017-atari-teases-new-game-console-called-ataribox?abthid=5945aad1fe5944e971000011

A new Atari video game console is on the way, according to the company's CEO Fred Chesnais.

Atari has released a mysterious video teasing a brand new piece of hardware called the Ataribox. Though the video doesn't reveal much, it does suggest the console will sport some sort of wood-grain design.

In an interview with GamesBeat, Chesnais addressed the speculation and rumors, confirming Atari is indeed "back in the hardware business." While Chesnais did not provide further details about the hardware, he did confirm the Ataribox will be based on PC technology. Chesnais also said the system's design is still not finalized and that more information about the console will be shared at a later date.

Atari's last home console was the Atari Jaguar, which released in North America in 1993. While you wait for more information about the Ataribox, check out IGN's extensive feature on the history Atari, as well as the new Atari Flashback 8 Gold that's launching this September.

I feel like this will last 6 months and then flop, hard. This probably would be a bigger deal if Sega came back and announced something like the Dreamcast 2.

Original TMNT Cartoon Fan
06-17-2017, 04:32 PM
http://www.ign.com/articles/2017/06/17/e3-2017-atari-teases-new-game-console-called-ataribox?abthid=5945aad1fe5944e971000011



I feel like this will last 6 months and then flop, hard. This probably would be a bigger deal if Sega came back and announced something like the Dreamcast 2.

Do children and young people today in general even know what Atari is? I didn't know when I was about 10, it was all about Nintendo and SEGA.

TigerClaw
06-17-2017, 06:02 PM
Do children and young people today in general even know what Atari is? I didn't know when I was about 10, it was all about Nintendo and SEGA.
Atari 2600 was one of the 1st consoles I used to own.

snake
06-17-2017, 06:09 PM
Atari 2600 was one of the 1st consoles I used to own.

The question asked about children and young people, robot.

TigerClaw
06-17-2017, 06:16 PM
The question asked about children and young people, robot.
In the early 80s, It was all about Atari 2600 Coleco Vision or Intellivision.

GoldMutant
06-17-2017, 06:19 PM
In the early 80s, It was all about Atari 2600 Coleco Vision or Intellivision.

Not your generation, the current generation is what snake is saying.

Really weird for them to return, but I'm curious.

The Deadman
06-17-2017, 06:22 PM
In the early 80s, It was all about Atari 2600 Coleco Vision or Intellivision.

Today's younger crowd doesnt know anything about those. The last Atari console was the Jaguar and that came out in '93....so yeah. Everyone born after 2000 doesnt know anything about those consoles.

Powder
06-17-2017, 07:22 PM
Do children and young people today in general even know what Atari is? I didn't know when I was about 10, it was all about Nintendo and SEGA.

Some do, from following "retro gamers" on Youtube. Prolly doesn't matter though, I suspect Atari will be targeting a bit of an older demo anyway.

sdp
06-17-2017, 08:07 PM
Atari felt like an ancient console to me when I was a kid and it was only ten years old, the equivalent of the PS3/Wii right now, I wonder if kids today think of the Wii and PS3 as ancient history as well.

I still got into Atari later in life though, I was always a fan of a few games which I played later incarnations of in other consoles and I got the second Atari Flashback console which is now like a decade ago now that I think about it and I fell in love with the console, the games are very simple but very fun for a game or two. And playing with the joystick is so satisfying.

I hadn't seen this thread but like I posted in the general discussion thread, this console won't be competing with the Sony or Microsoft, it's impossible unless they made a deal with say Amazon or Apple which I don't see happening. I also don't think this will be another of those classic Flashback consoles since they've released those pretty much every year for a a decade. I'm guessing it'll be a cheap tablet like product like the Nvidia shield or Switch and compete in that market.

I have to say I'm excited because I'm thinking it could be a fun little gaming product that they release and it could be cheapish around the $100 range. But who knows maybe it's just them licensing the name for some gaming PCs and that comment was only for attention not because they're really making a big hardware product. I'm sure Sega is looking at what they do though to get ideas, because the only way Sega is making new hardware would be on a smaller level that doesn't compete with the big 3.

DestronMirage22
06-17-2017, 11:56 PM
Interesting news. Might actually get me to buy a modern day console if it looks good.

And the return of wood-grain sounds bitchin'. :D
My Super Pong's wood still looks good today with it, and these newer consoles do seem like they're missing something in their designs, so it would be fantastic to see some of that on a new console.

Coola Yagami
06-18-2017, 12:37 AM
If the games are cool and the price is good... I might buy it. Who cares if people don't know what Atari is anymore, it's this new console's job to show them what Atari means.

Allio
06-18-2017, 01:18 AM
with the stiff competition, it's really gonna have to blow us away with a good balance of Exclusives to cross-platform game.

Candy Kappa
06-18-2017, 02:45 AM
I'd imagine a lot of kids that's already into gaming or technology, or watches React videos are aware that Atari was this Stone Age console that old people played on. But beyond that probably not so much.

Andrew NDB
06-18-2017, 03:08 AM
It's just brand recognition at this point. Is there even a single person at "Atari" now that worked on even the Jaguar, let alone anything before it? Creatively or in any significant position? I could be wrong, but I'm going to say "No way."

I mean, it's a smart move. Do you release the "Altima" system with your startup company... or do you make a deal to bring forth the new Atari system, particularly in a world obsessed with hipster retro nonsense? It gives you press you otherwise wouldn't even begin to have. Plus the retro hipsters' ears perk up.

LeotheLateBloomer
06-18-2017, 07:12 AM
The odd thing about this is that the Atari that lives today is just Infogrames who bought the original company (after they went defunct) and renamed themselves after the brand name. But they haven't had a financial success in a long time so how much money do they have now for them to be making a new console?

sdp
06-18-2017, 08:59 AM
It's just brand recognition at this point. Is there even a single person at "Atari" now that worked on even the Jaguar, let alone anything before it? Creatively or in any significant position? I could be wrong, but I'm going to say "No way."
Well you can say that pretty much for any huge corporation, people want them to bring back _____ franchise but all those people who worked on the games you loved are long gone.

I mean, it's a smart move. Do you release the "Altima" system with your startup company... or do you make a deal to bring forth the new Atari system, particularly in a world obsessed with hipster retro nonsense? It gives you press you otherwise wouldn't even begin to have. Plus the retro hipsters' ears perk up.

That's what the RetroVGS console tried to do, after the kickstarter failed they licensed the Coleco name for their console just for recognition, but that project failed since it was very shady and Coleco pulled out.

The odd thing about this is that the Atari that lives today is just Infogrames who bought the original company (after they went defunct) and renamed themselves after the brand name. But they haven't had a financial success in a long time so how much money do they have now for them to be making a new console?

Atari has a very messy past, basically Atari was split into three in the 90s, you had the company called Atari which had nothing to do with the original Atari but licensed the name and released stuff under it and you had another company which were basically the old Atari but they couldn't use the name. I don't remember if Infogrames is the old atari or the new atari but anywho after their bankrupcy a few years ago all 3 Atari brands are now one again so I think whoever owns Atari now basically owns "everything", I think it's a french company. This is all from memory so some details may be wrong but I believe it went something like that.

And Atari as of now is at their best financially that it has been in many years, I believe they made made a lot of money from Casinos and mobile games, so the time to act would be now. They don't have tons of cash so I do think they'll be partnering up with someone, it all depends on the type of market they want to relase this Ataribox to compete against. If it's another ouya or around that site then yeah they can do it themselves.

wvfan
06-23-2017, 01:16 PM
Around here kids just seem to be into those mobile games and touchscreen games app games. Teens and adults are the console crowd.

I dont know one kid or hardly any person under age of 30 that knows about Atari. I showed my kids some of the games and the had no interest in them other than pac man

Atari was my first game system but as soon as Nes came out and gave up on it.
I would consider buying thier new system. If the price point was right and the had some good games.

For me I think the have to sell less than current gen system. Even if the graphics match up with the others. I cant think of anything specific that have to would draw and if the at same price point im afraid people will just go with one of the modern established brands.

Original TMNT Cartoon Fan
06-24-2017, 06:03 AM
I showed my kids some of the games and the had no interest in them other than pac man

Never liked where all happens on the same screen, not even Pacman. Which almost all videogames did back in 1984.

Prowler
06-25-2017, 01:26 PM
Some do, from following "retro gamers" on Youtube. Prolly doesn't matter though, I suspect Atari will be targeting a bit of an older demo anyway.
AVGN fans will certainly know what Atari is.

And yeah, like you said, it will mostly target older fans since nostalgia sells a lot nowadays.

Myself? Not really interested. I didn't grow up with the Atari so it means nothing to me.

Allio
06-25-2017, 01:30 PM
just gonna have to hope that the games justify the new console.

The Deadman
07-17-2017, 09:54 AM
New Atari Console Will Bring "Current Gaming Content" As Well As Classic Titles
https://www.gamespot.com/articles/new-atari-console-will-bring-current-gaming-conten/1100-6451738/

Ninjinister
07-17-2017, 12:35 PM
It's sounding more and more like just another Android box, maybe with its own storefront like OUYA and Gamestick.

sdp
07-17-2017, 10:22 PM
Yup, looks like it's exactly what I thought it was going to be. Which I already posted here and I also put it up on my website when the console was first announced. Anything else would be impossible for them. I wouldn't compare it to the Ouya though.

Ninjinister
07-17-2017, 10:43 PM
Yup, looks like it's exactly what I thought it was going to be. Which I already posted here and I also put it up on my website when the console was first announced. Anything else would be impossible for them. I wouldn't compare it to the Ouya though.

Of course not. To compare the two would imply I had interest in the Ataribox.

sdp
07-18-2017, 11:42 AM
The Ouya looked like trash to me since it was first announced, I don't know what people were expecting. They delivered exactly what they said they would.

If marketed correctly, sold at a decent price and powerful enough I think Ataribox can find a niche of impulse casual gamers.

The only reason I won't say it will is because they just showed what the console will look like through a CG render, that doesn't speak well for the development of this product, I'm guessing they'll throw the potential away and release something really bare bones.

Ninjinister
07-18-2017, 12:52 PM
The Ouya looked like trash to me since it was first announced, I don't know what people were expecting. They delivered exactly what they said they would.


It delivered more than I expected and that's why I enjoyed the hell out of it. Of course, maybe it doesn't hurt that I got it for $18. But still, when I see people disparage it, especially when they seem to understand what they were actually going for as it looks like you do... I have to wonder what their threshold for relative quality is. How can something be "trash" if it did exactly as it was supposed to (you know, except for actual trash)?

Like the Wii U and the Vita, I feel like the main reason it failed was because enough people expected it to to where it affected it.

oldmanwinters
07-18-2017, 05:10 PM
Like the Wii U and the Vita, I feel like the main reason it failed was because enough people expected it to to where it affected it.

I don't know how to read that sentence, but it sounds deep, man! :tsmile:

Logan
08-09-2017, 02:43 PM
The second coming of Atari will bring another market crash apocalypse.

In all seriousness, Atari's got an uphill battle. Console gaming in general seems to be taking a backseat to PC. That's my experience, anyway. They'll have to do something to advance gaming rather than being tangential to it.

tmntfannumerouno
08-09-2017, 03:13 PM
Some do, from following "retro gamers" on Youtube. Prolly doesn't matter though, I suspect Atari will be targeting a bit of an older demo anyway.

Not only that but they had to of seen all the flashback plug and plays too.

sdp
09-26-2017, 01:22 PM
A few new details on Atari’s upcoming Ataribox console have leaked out today. The company has revealed that it’s planning on selling the Ataribox through an Indiegogo campaign this fall for a vague $250 to $300 price range ahead of a spring 2018 release date, according to a report by VentureBeat.

The report also revealed some more information about what to expect from the hardware and software for the Ataribox, which will run a custom AMD processor with Radeon graphics. It will also run Linux as an operating system, with a custom UI on top that will presumably make things a little more user-friendly for a TV interface and controller.

Atari also clarified what gamers will be able to play on the Ataribox. It plans on offering a mix of classic Atari titles and more modern PC games, although the company is cautioning that the Ataribox will only be able compete with more midrange computers — so think smaller titles like Minecraft, not larger AAA ones like Call of Duty.

It's mostly what I thought it would be but more expensive than what I was expecting it and it will also go through crowdfunding, so it has a few hurdles that I don't think it'll be able to pass but I would love if if it did. It'd be nice if it ran Windows 10 so steam was already compatible, make a decent machine and boom you have every hackers perfect emulation machine that can play mid range Steam games.

Ninjinister
09-26-2017, 02:15 PM
So it's just a Linux box preinstalled with Atari games?

(Also did they really "leak" if Atari themselves said it in an article?)

sdp
09-26-2017, 02:49 PM
well that's the verge's "reporting" for you.

But yeah just a linux steambox it seems, if they don't sweeten the deal I think it won't even reach funding if they don't market this correctly.