"Power Rangers" sold to Hasbro for $522 million...did Peter get a bad deal with Nick?
I know this is being talked about in the Power Rangers thread, but I think it deserves its own thread as it's... if not infuriating, then a bit puzzling. At least, to me.
https://s-media-cache-ak0.pinimg.com...9b1d073001.jpg https://newsroom.hasbro.com/news-rel...gers-and-other How in the world does "Power Rangers" get sold en masse for $522 million... when all rights to TMNT gets sold en masse for $63 million... even in 2009? Does nobody else see the madness in this? Is "Power Rangers" really worth over 8 times what TMNT is? |
Power Rangers definitely isn't worth as much... except it turns out that it was.
I dunno, I always figured Laird wanted out and lost the TMNT fire in the belly, somebody offered him money allowing him to live in comfort the rest of his life, why haggle, BOOM. The man exited, stage right. |
Sounds like the deal is for all Saban IPs and their entire content library. The TMNT library wasn't controlled by Mirage-- the movie, the old cartoons, etc. weren't part of the Nick deal. Nick only bought the IP to produce new content. I'm guessing that plays a huge part in the higher cost.
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Hasbro seemed to think so. Shocking difference. Maybe it being sold during a successful? revival gave more weight? otherwise I don't know, I wouldn't have the thought turtles could be worth so much less but I don't know enough about what's involved, I've never cared about PR.
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Maybe Viacom also assumed a number of debts on Mirage or 4Kids? Back in 2009, I thought $63 million seemed like a steal, but I obviously don't know all the details of the contract.
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Power Rangers is bigger then Ninja Turtles in sheer scope, iterations and just amount of material considering Power Rangers more or less gets to mine their IP from already existing Sentai stuff, that's 40+ years of material right there to mine from a franchise that's technically just 25 years old.
Plus, they also bought My Pet Monster, Julius Junior, Tree House detective and ****ing Popples! |
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Think of how much more it would have gone for if the movie was a big success.
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And, of course, it was widely assumed (maybe even confirmed in the letter columns) that Mirage published Volume 4 comics at a loss. Or maybe the 25th Anniversary tour ended up costing more than the reported budget of 1 million? |
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Yes, Power Rangers is just that valuable. Power rangers is the equivalent/adaptation for the Japanese Super Sentai series for the rest of the world outside of East Asia. As someone who works in retail, I can tell you Power Rangers has a larger merchandising and licensing revenue stream now, than TMNT did before the Nickelodeon buyout. Power Rangers is an evergreen property that turns over every year or two, with new toys, new characters, and a whole new genre theme built into each season; basically, each season is like a brand new super hero team with anew set of villains, and the merchandise has to be bought all over again. TMNT, while personally I think a more interesting property, doesn't self -renew for the kiddies the way PR does every year or so.
In short, TMNT's artisitc value may or may not outweigh power rangers, but Power Rangers is monetarily the more valuable brand. Or rather, Power rangers is more valuable now, than TMNT was at the time of laird's sale. Also, as others have said, Hasbro is gettign all the past Power Ranger media and content, along other brands owned by saban, in the sale. |
Maybe I'll sound like an asshole for saying this, but how is a license contract and a trademark worth 522 million dollars?
Power Rangers isn't really an IP itself, it's more like a license to distribute/produce Super Sentai material outside of Japan. The exclusive rights to hack a Japanese kids' show to pieces and splice in footage of New Zealanders pretending to be American, that's really all they're getting in addition to the name Power Rangers. It can't be worth 522 million dollars. "Owning" Power Rangers is basically meaningless unless you also own Super Sentai. Otherwise Toei might not renew the license and someone else might "create" a "new" show under a different name, like Saban did in the first place. |
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Is it finally time for Hasbro to buy tmnt now?
(You know what I mean Indigoearth :P) |
The movie wasn't bad for what it was. I would have liked to see a sequel but I'm not exactly heartbroken over not getting one either.
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Say Hasbro were to buy out Toei's stake in the PR IP, and separate it from super sentai. MMPR could easily be remade, with redesign of the Zords and monsters (minus Zedd and the tengas, who could remain unchanged) and removing all Sentai visual elements. Rita Repulsa, goldar, scorpina, and the others could still be there, just after a radical redesign. |
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