I was at SDCC and can totally attest to the fact that these were definitely being bought out by the scalpers. I'm hoping some ACTUAL fans/collectors got one for retail, but based on what I saw and what I heard it doesn't seem like it. I had a badge that granted me early access, got in 30min before doors opened, and the Nickelodeon line was capped. Seems like it would've been extremely hard for a "normal" attendee to obtain one.
LUCKILY for me, I won a contest that Nickelodeon was doing on their Instagram story and I received an SDCC Usagi signed by Stan. They gave away 5 through that contest. I was really bummed after seeing the crazy lines and the scalper prices, but I got one for free so that definitely turned my frown upside down. (Not trying to brag or rub anything in, just saying...)
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