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Originally Posted by dl316bh
They literally just did this with Legacy or Generations or whatever it was, didn't they? They keep seeing diminishing returns with relaunches, but they don't learn a lesson.
Unfortunately for them, a lot of those guys just don't seem to be interested anymore. I don't ever expect to see Morrison there again in any real capacity. Hickman, Rucka, Remender and Quitely already made their names and seem quite content to stick to creator owned for now (though Hickman has hinted at maybe going to DC for a while, but that does Marvel no favors). Quitely's too slow to do anything but miniseries, really. Gaiman's a renowned novelist and public speaker, so dude ain't doing s*** in comics but for rare occasions. Bru's not interested outright, saying he doesn't want to do superheroes anymore, unless his position changed recently. Which leaves King, Way and Capullo, who all have sweet gigs with DC right now.
I think that's the thing that's kind of lost in the shuffle. A lot of the reason Marvel's had to staff themselves with a lot of new faces is because they didn't really have a choice. Jason Aaron aside, a lot of the creators they considered central to building the Marvel Universe all left. Brubaker, Rucka, Fraction, Remender and Hickman all left within three years of each other and they made up a LOT of Marvels brain trust. Even Bendis is gone now. Best they can do is what they did last time and pick up some people from the indies, hoping for some breakout creative voices, but they're probably not getting the sort of gold mine of unique voices all at once they did last time.
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This is a great breakdown, but one could argue that these creators not being at Marvel is the fault of the company. Maybe they aren't so favorable to work for because of editorial reasons.
Why on earth don't they have an Ultimate line anymore? It seems like a no-brainer to attract renowned creators to give their uncompromised take on their stable of characters, without disturbing the 616/Prime universe.