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I love the 90's flick, The Crow. Have since High School. It was successful upon release. It's definitely a cult classic.
I love the 80's flick, Krull. It was a flop when it came out. It's still got a following today, and prop guys love making glaives and still talk about the movie. It's definitely a cult classic.
I would err on the side that a flick's initial success doesn't define this at all. It's more about whether or not a flick stays relevant across time through a dedicated fanbase that doesn't abandon it even when much of greater society has moved on.
Star Wars is not a cult classic because it has thrived in multi-media and is instead a cultural phenomena.
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