So was this a thing at any of your local comic shops?
https://previewsworld.com/Article/20...cal-Comic-Shop
My shop had absolutely no idea about any of this. Said they hadn't received any promotional notices about the event, much less a request to order the IDW TMNT sampler comic. They were 100% clueless about this thing today, and hell, I didn't even learn it was going down until late last week when someone mentioned it offhandedly on Facebook.
Was it just my shop that was completely unaware?