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They didn't pay 10 million for the 2k3 show as most people assume. The 10 million basically took 4Kids licensing deals and the show. The most important thing here is the licensing deals that 4Kids had made with Mirage, it was also a way to get 4Kids to stop airing the show or releasing future DVDs or whatever digitally which could hurt Viacom. Unlike the OT or TNM, 2k3 was not dated and had just recently finished its run. So yeah it was money well spent even if the show is left to rot in the Viacom shelf. I would think that by now they've already recovered their investment many times over with the new show/movie and licensing deals they've done.
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