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A lot of that has to do with the fact that games were sprite based and relied on video game animal mascots.
It wasn't until the Playstation 1 days where realistic style graphics like Metal Gear Solid, Resident Evil and Tomb Raider came that started to make games seem more adult at the time.
This is also what started the "Nintendo is kiddy" image during the N64 days, because they kept making games based on cartoon style mascots and no new realistic franchises with the exception of Rare making Goldeneye.
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