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KB Toys were the toy stores you found on malls, they were small but got the job done in making mom's trips to the mall tolerable. They mostly had older toys which is why I didn't like them but it was still cool and had a "look" that is very nostalgic.
Toys R Us on the other hand were a complete store so it was HUGE, at least to the eyes of a kid but basically an entire store for toys. Walmart's or other supermarkets just couldn't compete since the whole toy section a store like K-Mart might have was just the boys section alone or part of it. There's also the marketing and it worked, the stupid TRU Kid songs, Jeffrey the giraffe costume to get a picture with and the free packages that had AOL floppy discs and other goodies. Not to mention when they themed it for Halloween/Christmas or new movies or shows they would go all out.
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