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The Ouya looked like trash to me since it was first announced, I don't know what people were expecting. They delivered exactly what they said they would.
If marketed correctly, sold at a decent price and powerful enough I think Ataribox can find a niche of impulse casual gamers.
The only reason I won't say it will is because they just showed what the console will look like through a CG render, that doesn't speak well for the development of this product, I'm guessing they'll throw the potential away and release something really bare bones.
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