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December has worked great for them and people have gotten used to and like Star Wars in the Christmas season, it's almost become a tradition at this point with only two movies.
Sure there's the potential of making more money in May but there's also more competition and it was already doing gangbusters in December for them to move it. And if they really wanted Star Wars in May then they should've just delayed Episode VII to May instead of releasing it in December.
I've not been vocal about my dislike of yearly Star Wars but the way they're handling things really seems to be all about profit in the short term and not the long term, Bob Iger is smarter than that which is why it boggles my mind that they want to keep rushing more product out.
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