Quote:
Originally Posted by Andrew NDB
It's not that at all, and not direct employees. It's the marketing division of, say, Paramount, using X amount of their huge marketing budget to hire one of of the dozens or hundreds of little pocket "social media adjuster" outfits out of India or China with the manpower, wherewithal and time to do so. Pennies on the dollar to flood FB pages and such with overly positive stuff to drown out (and hopefully change the minds of) the negative posting people.
It happens all the time. Was it Paramount that got caught up about that a couple years ago? One of the big ones did.
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I don’t know I really do not pay attention to this sort of thing.
I know studios have marketing teams but I still have a hard time seeing them join message boards when stuff like viral hype, commercials, promotions and tie ins actually generates views and customers.