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That's true of "we're starting a TRILOGY with this movie!" too. Plenty of examples of that flatlining at movie #1.
Eragon
Ender's Game
Terminator Salvation
Terminator Genisys
And so on, so on.
The idea is that they think if they sell audiences on the idea that they're not just watching a movie, but rather the BEGINNING OF SOMETHING YUUUUGE, then they'll be more likely to see it. I guess? It never seems to work, though, yet they keep doing it.
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