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I'm guessing that at one point, before facebook, twitter, instagram, and whatever, trying to do promotion on forums was something that was more prominent. However, the goal in viral promotion is to get people to actually see your campaign and share it. That isn't going to be on a fan forum.
Look at this place. Everyone here already knows about the Turtles, already has an opinion about them, and will likely consume any new Turtles media without proding at least once. It's a waste of time to deal with superfans. I would expect that the goal is to get "casuals" and kids excited for new Turtles media.
Not too many if those hanging out on fan forums.
And snake, you can think what you want about me, I don't give a rip, but if I was such a "plant" and so in on the industry, wouldn't I be all over the movie forums here? I couldn't care less about all the industry bullsh!t about movies. I just go watch stuff occasionally and I either like it or don't.
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