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I dunno... the DS ads here had a lot of people talking, and their GBA ads are damn near perfect. Have you seen the FF1+2 ad with the dragon flying around? Beautiful. The gamecube ads... not so much. The Metroid Prime 2 one was good, but the Mario Tennis one sucked. That was just horrible.
I think if they can keep what they have (crazy internet rumors, word of mouth, loyal fanboys who'd kill to get their hands on the next game) and add in better TV support, they'll do a lot better.
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