Well this is blowing up the Twitterverse. Tons of free publicity. I'll bet you anything THIS is what they were after.
Because come on... nerds aren't going to boycott Guardians of the Galaxy 2 or Spiderman Homecoming; just comics, which isn't the best industry lately anyway.
So, either really shrewd and cynical, or utterly clueless and stupid.
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ALL THEIR DAYS ARE NUMBERED
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