Quote:
Originally Posted by Xiewin
Is there a reason why the film had to be limited to a 100 minute runtime?
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Word is, they can get more showings in a day with a shorter movie. In this day and age where the majority of the movies are so front loaded, I guess each hour in the day counts for money earned by the studios. Not to mention, there is also this thing about movies being marketed to kids that shorter is better, considering we are dealing with smaller attention spans and bladders.
Of course, this is all hypothetical with no concrete evidence.