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Old 01-30-2018, 10:56 PM   #1461
Autbot_Benz
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Quote:
Originally Posted by plastroncafe View Post
There was a female line?
Wait, no seriously...where?!


Basically star wars barbie dolls for girls called forces of destiny
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Old 01-30-2018, 11:00 PM   #1462
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Quote:
Originally Posted by plastroncafe View Post
There was a female line?
Wait, no seriously...where?!
In the clearance rack:




They don't look half bad, I don't know why they keep trying this, it doesn't work, even with Mighty Morphin Power Rangers which while mostly aimed at boys still had plenty of girl fans the "doll" line failed. The DC action figures for the DC Girls line also failed, so you can't say it's because they're dolls or they're bad quality.

I can't remember reading as many articles last year but I do remember the Rogue One toyline also did bad, though that one makes more sense, no character in that movie was memorable.

I still need to watch those forces of destiny shorts, were they bad? I never read anything positive or negative about them, I just remember the trailer looked a bit cheap but it had potential.


edit: Scratch the Power Ranger dolls doing badly, I was a kid so I don't know but they obviously did well enough to receive versions of the new cast for season 2 and for the movie. But they never tried again so either that's when they must have sold badly, which makes sense Power Rangers became a boy only franchise after the original fad ended.
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Old 01-30-2018, 11:18 PM   #1463
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Is that the "Suicide Action" Jyn Erso doll? And where's "Birthin' Suicidal" Padme? She doesn't rate?
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Old 01-30-2018, 11:39 PM   #1464
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Toys R us is also closing and most kids don't play with toys as often anymore, so I don't think it just being a female line has to do with anything.

Kids are glued to their ipads, phones, social media and youtube now, along with videogames as usual. The days of kids playing with toys is a lot shorter now and they outgrow it faster.
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Old 01-30-2018, 11:46 PM   #1465
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Toys R us is also closing and most kids don't play with toys as often anymore, so I don't think it just being a female line has to do with anything.

Kids are glued to their ipads, phones, social media and youtube now, along with videogames as usual. The days of kids playing with toys is a lot shorter now and they outgrow it faster.

We're talking about different things here.

Star Wars merchandise not just toys fell tremendously after the first couple of weeks, this is not going to make Disney happy, they make so much money on merchandise.

The female line failed, it was likely given the go since they thought Star Wars could be a more open brand but it's still mostly a boys franchise, the crosssover is not any bigger than it was back in the prequels. That's not to say there aren't female fans it just isn't the market.

People not buying toys are a different metric which is irrelevant to how Disney would consider the line a success or a failure. Think of it this way, the comics that sell a lot today and considered successes right now were failures in the 90s and cancelled because at that time that was a title that wasn't worth the time.

In the reports I read Disney was extremely happy with The Force Awakens sales so they're going to make decisions that are different to what's going on now, especially if Solo bombs in May which they expect it to. They want Star Wars to be this evergreen Marvel brand but they don't see they're running it to the ground, Star Wars can't have yearly movies without people getting tired, especially if they push uninspiring storylines and make merchandise of stuff that won't sell. Sadly I don't think they'll get the right message from this, they'll just want to go to how things "were right" with The Force Awakens since that did fantastic overall with merchandise.
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Last edited by sdp; 01-30-2018 at 11:52 PM.
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Old 02-06-2018, 02:27 PM   #1466
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an hour of soft ball question damage control nonsense.
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Old 02-06-2018, 02:33 PM   #1467
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"All right, new Disney-Star Wars trilogy... show us what you've got!"

Episode 7: "All right. A New Hope."

"OK, new Disney-Star Wars trilogy... nice try. Now justify yourselves!"

Episode 8: "Nope!"
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Old 02-06-2018, 08:55 PM   #1468
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Quote:
Originally Posted by CyberCubed View Post

Kids are glued to their ipads, phones, social media and youtube now, along with videogames as usual. The days of kids playing with toys is a lot shorter now and they outgrow it faster.
They aren't 'outgrowing' them faster, it's that flashing lights and sounds on a screen attract more interest. A plain toy where you have to imagine or pretend just seems ' boring' compared to a screen that does the imagining for you.

And it's not just female figures. There are tons of other stuff of Star Wars shelfwarming that one would assume boys would have an interest in, because it's just too oversaturated. Anything Star Wars used to be a special event, only coming out every so often, now it's too much, too mundane, and too soon.
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Old 02-06-2018, 10:52 PM   #1469
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I do think the action-figure market is shrinking overall, but I also think that the recent waves of Star Wars figures have been pretty boring. They've been very anthropocentric, i.e. too many dull looking chuds in overalls, and not enough wacky aliens and robots.

I don't know that it's a male v female thing either. Characters like Ahsoka Tano and Sabine Wren were big hits. My guess is because they look cool, kids know who they are, and they're action oriented characters, which is kind'a important for action-figures. So yeah, Rose is a peg warmer, but I don't think Poe or Finn sold too well either.

Rouge One was pretty bland as well. A lot of plain looking characters adorned in shades of brown; blister cards sporting a photoshoped promo image of them looking vaguely irritated - like they were photographed watching a PowerPoint presentation that's been going on a little too long.
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