Jelly Belly Founder Is Giving Away a Candy Factory in Return for Golden Tickets

*The Deadman* · 09-08-2020, 05:37 PM

https://www.ign.com/articles/jelly-b...golden-tickets

Jelly Belly's founder is on his way to becoming a real life Willy Wonka after announcing a golden ticket competition.

Before Jelly Belly founder David Klein made this recent announcement, the likes of Willy Wonka seemed fictitious and only to be found in books, movies, and TV. Klein, however, announced that he is launching a golden ticket competition where one winner will receive their very own candy factory, as reported by KTLA5.

"It's going to be a treasure hunt across the whole entire country," Klein said in the competition announcement video. "We're going to be hiding these (golden dog tag-like necklaces) — we've already hidden quite a few of them — in every state."

Winners will receive $5000 with a separate grand prize of receiving a key to a candy factory going to just one ultimate winner. While Willy Wonka made winning a golden ticket, as easy as purchasing a chocolate bar, Klein is instead going a different route.

Each state has one riddle available for purchase on the competition's official site. The riddle that corresponds to each state can be purchased as a golden ticket for about $50. Upon purchasing the golden ticket riddle, upon the riddle's timed release, you'll be sent a special riddle that reveals the location of that state's golden dog tag-like necklace. While there's only one riddle that corresponds to each state, the riddle can be purchased by anyone for viewing.

Find the necklace and you'll win $5000. All players, winners and losers, will be able to join in on the "ultimate treasure hunt" at a later time. It's in this treasure hunt that participants will compete to win a candy factory.

It's important to note that Klein, despite founding Jelly Belly, is no longer associated with the company as he sold his shares of the company in the 1980s. He has started at least two additional candy-like companies so it's possible the prize of a candy factory will be keys to one of his new company's factories.

"We're going to have the ultimate treasure hunt where the winner will be receiving a key — a key to one of our candy factories," Klein said before cheekily acknowledging how similar this is to the premise of Willy Wonka and the Chocolate Factory. "We're looking for you, Charlie."

*IndigoErth* · 09-08-2020, 06:09 PM

Sounds like a neat idea, if a little convoluted...and pricey? Is this $50 just to participate? Does that not step on the toes of the laws that say that it's illegal for a sweepstakes to require purchase?

But I kind of wonder now Nestle is going to feel about that, considering there really is (was?) a Willy Wonka brand own by them. (Acquired in the late 80s from another company, who if I recall supposedly created it for promotion of the original film.) Not that Jelly Belly will go using the name, but the golden ticket part (that I think they also did once?) might raise some eyebrows.

*triplexxx* · 09-09-2020, 03:01 PM

Well for anyone that likes riddle games, scavenger hunts, and is looking to be an entrepeneur, this should be a very interesting little endeavor.

*IndigoErth* · 09-09-2020, 07:43 PM

Would be fun to try to find it, if it didn't cost $50 for the clues.

But I'd be terrified of the prospect of winning a factory. lol (No thanks...) The "key" aught to just be a nice sum of shares in it, not responsibility for owning the thing. Eek.

Worst case scenario, they hand someone the key then let them know the taxes are overdue. lol

09-08-2020, 05:37 PM	#1
The Deadman Foot Elite Join Date: Aug 2009 Location: Maryland Posts: 3,990	Jelly Belly Founder Is Giving Away a Candy Factory in Return for Golden Tickets https://www.ign.com/articles/jelly-b...golden-tickets Jelly Belly's founder is on his way to becoming a real life Willy Wonka after announcing a golden ticket competition. Before Jelly Belly founder David Klein made this recent announcement, the likes of Willy Wonka seemed fictitious and only to be found in books, movies, and TV. Klein, however, announced that he is launching a golden ticket competition where one winner will receive their very own candy factory, as reported by KTLA5. "It's going to be a treasure hunt across the whole entire country," Klein said in the competition announcement video. "We're going to be hiding these (golden dog tag-like necklaces) — we've already hidden quite a few of them — in every state." Winners will receive $5000 with a separate grand prize of receiving a key to a candy factory going to just one ultimate winner. While Willy Wonka made winning a golden ticket, as easy as purchasing a chocolate bar, Klein is instead going a different route. Each state has one riddle available for purchase on the competition's official site. The riddle that corresponds to each state can be purchased as a golden ticket for about $50. Upon purchasing the golden ticket riddle, upon the riddle's timed release, you'll be sent a special riddle that reveals the location of that state's golden dog tag-like necklace. While there's only one riddle that corresponds to each state, the riddle can be purchased by anyone for viewing. Find the necklace and you'll win $5000. All players, winners and losers, will be able to join in on the "ultimate treasure hunt" at a later time. It's in this treasure hunt that participants will compete to win a candy factory. It's important to note that Klein, despite founding Jelly Belly, is no longer associated with the company as he sold his shares of the company in the 1980s. He has started at least two additional candy-like companies so it's possible the prize of a candy factory will be keys to one of his new company's factories. "We're going to have the ultimate treasure hunt where the winner will be receiving a key — a key to one of our candy factories," Klein said before cheekily acknowledging how similar this is to the premise of Willy Wonka and the Chocolate Factory. "We're looking for you, Charlie." __________________ Last Movie Watched: Hell House LLC (2015). Last TV Show Watched: Adventures of Sonic The Hedgehog (S1:E29).

09-09-2020, 03:01 PM	#3
triplexxx Mad Scientist Join Date: Aug 2006 Posts: 1,596	Well for anyone that likes riddle games, scavenger hunts, and is looking to be an entrepeneur, this should be a very interesting little endeavor. __________________ Please don't shoot me Mr. Big Mike. I'm too young and good-looking to die, well too young. I got a father, I got a mother, I got a grandmother, I got a little sister...and a little brother this high (raises hand), and a little brother this high (lowers hand), and little brother this high (lowers hand), and a little brother this high (lowers hand), and a little brother this high (lowers hand) and then I got a great big brother this high (slaps gun and runs). "Fright Night" - Three Stooges

09-08-2020, 06:09 PM	#2
IndigoErth Team Blue Boy Join Date: Jun 2014 Location: U.S., East Coast Posts: 15,242	Sounds like a neat idea, if a little convoluted...and pricey? Is this $50 just to participate? Does that not step on the toes of the laws that say that it's illegal for a sweepstakes to require purchase? But I kind of wonder now Nestle is going to feel about that, considering there really is (was?) a Willy Wonka brand own by them. (Acquired in the late 80s from another company, who if I recall supposedly created it for promotion of the original film.) Not that Jelly Belly will go using the name, but the golden ticket part (that I think they also did once?) might raise some eyebrows.

09-09-2020, 07:43 PM	#4
IndigoErth Team Blue Boy Join Date: Jun 2014 Location: U.S., East Coast Posts: 15,242	Would be fun to try to find it, if it didn't cost $50 for the clues. But I'd be terrified of the prospect of winning a factory. lol (No thanks...) The "key" aught to just be a nice sum of shares in it, not responsibility for owning the thing. Eek. Worst case scenario, they hand someone the key then let them know the taxes are overdue. lol