Anarky
06-09-2005, 05:32 PM
Hey people,
I wonder if noone noticed, or nobody cares, but DCComics has a new logo. The old one was replaced by a new one, a revamped version of the old one.
http://www.universohq.com/quadrinhos/2004/imagens/dc-logo.gif became http://www.newsarama.com/DC/DClogoblue.jpg
Source: Newsarama
According to a report in Monday’s International Herald Tribune (posted online Sunday, by way of a pull from the Business section of The New York Times) DC will be unveiling a new logo on a comic book on sale May 25th, and then premiere it line-wide the following week. According to the report, the new look will replace the flat, four-star bullet that has served as DC’s logo since the mid-1970s, and is part “face-lift and part marketing strategy.”
DC's outgoing logo was designed by legendary designer Milton Glaser, who also designed the classic "I {heart} NY" logo, and dozens of other instantly identifiable brand marks.
Looking at DC's current schedule, DC Special: The Return of Donna Troy looks like a strong possibility to serve as the debut title, as it was recently rescheduled (moved up a week to 5/25, in fact) and has been called a pivotal book in what DC is building towards with the upcoming Infinite Crisis.
"The logotype is intended to brand DC Comics as a contender across all media, from comics and toys to television and film, as the company tries to compete with Marvel Comics, the publisher of Spider-Man and The Fantastic Four,” reports the Herald Tribune.
Kevin Tsujihara, the Warner Brothers Executive Vice President for Corporate Business Development and Strategy is quoted in the piece as saying, “We're talking about a multibillion-dollar brand. There was a level of concern that we weren't fully utilizing the power of DC."
The new logo will grace all manner of DC-related merchandise and programming, including toys, and TV’s Smallville and Justice League Unlimited.
The New York Times story reported that a Legion of Super-Heroes animated series is in development. Speaking of all the diverse products that wil be branded with the new logo, Tsujihara said it expects to see over a billion dollars in revenue.
The Times: Paul Levitz, the president and publisher of DC Comics, said: "Look at the Superman movies with Chris Reeves. Look at the animated Batman series. The projects that people remember for a generation also have a financial impact for a generation - they continue to air. When we're successful, it has a long, cumulative effect."
Update 5/8/; 3:30pm EST: According to sources speaking with Newsarama, DC Special: The Return of Donna Troy (recently rescheduled for a May 25th debut) will be the first book of the line to carry the new logo.
Update 5/9/05 6:25am EST DC/Warner Brothers' Press Release for the change reads:
DC Comics, a Warner Bros. Entertainment Company and the world's largest English-language publisher of comics, unveiled a new DC Comics company logo today that will appear on comic books, graphic novels and, for the first time ever, on films and television series based on DC properties. The new DC logo will make its first appearance on a DC Comics cover May 25 when the company publishes DC Special: The Return of Donna Troy #1 and will then appear on the entire DC line the following week. An animated version of the new DC logo premieres June 15 with the release of Batman Begins, the highly anticipated Warner Bros. Pictures film directed by Christopher Nolan and starring Christian Bale, Michael Caine, Liam Neeson, Katie Holmes and Morgan Freeman.
For more than 70 years, DC Comics has provided entertainment for every age group and interest. In 2005, DC Comics is entering a new phase of growth with the launch of an exciting line-up of new publishing projects, feature films, television programming, licensing ventures and collectible products. The new logo, created by Josh Beatman of Brainchild Studios, highlights DC Comics' ambitious media plans for the future and represents the latest step in Warner Bros. Entertainment and Time Warner's commitment to maximize the value and exposure of DC Comics.
"DC is a unique and powerful asset whose characters have long been exceptional performers for Warner Bros. with billions of dollars in cumulative sales," said Kevin Tsujihara, Executive Vice President, Corporate Business Development & Strategy, Warner Bros. Entertainment. "This new logo and branding program is a statement that the DC brand is a strategic asset and vital tool in our approach to creating and developing films, television, merchandising and games."
"For generations, comic book fans have been loving supporters of the DC brand: voting us their favorite publisher, counting on us to provide a universe of imagination and entertainment, and looking for our mark as an invitation to try new characters and titles," commented DC Comics President and Publisher Paul Levitz. "With the introduction of our new logo and a comprehensive branding program, we're inviting our fans in all media to continue to count on the DC brand standing for the best comics, classic characters and a fantastic creative experience."...
Anarky's comment:
I don't know if that's going to work, I mean the old logo has been around for ages. Maybe the recognisability will suffer. Sure, it won't change the stories, but you know, it might feel different. As for me, I'll still buy the few comic books I have shipped over here every month. I am not going to change any of my habits because a logo changed. ...but it does look odd.
I wonder if noone noticed, or nobody cares, but DCComics has a new logo. The old one was replaced by a new one, a revamped version of the old one.
http://www.universohq.com/quadrinhos/2004/imagens/dc-logo.gif became http://www.newsarama.com/DC/DClogoblue.jpg
Source: Newsarama
According to a report in Monday’s International Herald Tribune (posted online Sunday, by way of a pull from the Business section of The New York Times) DC will be unveiling a new logo on a comic book on sale May 25th, and then premiere it line-wide the following week. According to the report, the new look will replace the flat, four-star bullet that has served as DC’s logo since the mid-1970s, and is part “face-lift and part marketing strategy.”
DC's outgoing logo was designed by legendary designer Milton Glaser, who also designed the classic "I {heart} NY" logo, and dozens of other instantly identifiable brand marks.
Looking at DC's current schedule, DC Special: The Return of Donna Troy looks like a strong possibility to serve as the debut title, as it was recently rescheduled (moved up a week to 5/25, in fact) and has been called a pivotal book in what DC is building towards with the upcoming Infinite Crisis.
"The logotype is intended to brand DC Comics as a contender across all media, from comics and toys to television and film, as the company tries to compete with Marvel Comics, the publisher of Spider-Man and The Fantastic Four,” reports the Herald Tribune.
Kevin Tsujihara, the Warner Brothers Executive Vice President for Corporate Business Development and Strategy is quoted in the piece as saying, “We're talking about a multibillion-dollar brand. There was a level of concern that we weren't fully utilizing the power of DC."
The new logo will grace all manner of DC-related merchandise and programming, including toys, and TV’s Smallville and Justice League Unlimited.
The New York Times story reported that a Legion of Super-Heroes animated series is in development. Speaking of all the diverse products that wil be branded with the new logo, Tsujihara said it expects to see over a billion dollars in revenue.
The Times: Paul Levitz, the president and publisher of DC Comics, said: "Look at the Superman movies with Chris Reeves. Look at the animated Batman series. The projects that people remember for a generation also have a financial impact for a generation - they continue to air. When we're successful, it has a long, cumulative effect."
Update 5/8/; 3:30pm EST: According to sources speaking with Newsarama, DC Special: The Return of Donna Troy (recently rescheduled for a May 25th debut) will be the first book of the line to carry the new logo.
Update 5/9/05 6:25am EST DC/Warner Brothers' Press Release for the change reads:
DC Comics, a Warner Bros. Entertainment Company and the world's largest English-language publisher of comics, unveiled a new DC Comics company logo today that will appear on comic books, graphic novels and, for the first time ever, on films and television series based on DC properties. The new DC logo will make its first appearance on a DC Comics cover May 25 when the company publishes DC Special: The Return of Donna Troy #1 and will then appear on the entire DC line the following week. An animated version of the new DC logo premieres June 15 with the release of Batman Begins, the highly anticipated Warner Bros. Pictures film directed by Christopher Nolan and starring Christian Bale, Michael Caine, Liam Neeson, Katie Holmes and Morgan Freeman.
For more than 70 years, DC Comics has provided entertainment for every age group and interest. In 2005, DC Comics is entering a new phase of growth with the launch of an exciting line-up of new publishing projects, feature films, television programming, licensing ventures and collectible products. The new logo, created by Josh Beatman of Brainchild Studios, highlights DC Comics' ambitious media plans for the future and represents the latest step in Warner Bros. Entertainment and Time Warner's commitment to maximize the value and exposure of DC Comics.
"DC is a unique and powerful asset whose characters have long been exceptional performers for Warner Bros. with billions of dollars in cumulative sales," said Kevin Tsujihara, Executive Vice President, Corporate Business Development & Strategy, Warner Bros. Entertainment. "This new logo and branding program is a statement that the DC brand is a strategic asset and vital tool in our approach to creating and developing films, television, merchandising and games."
"For generations, comic book fans have been loving supporters of the DC brand: voting us their favorite publisher, counting on us to provide a universe of imagination and entertainment, and looking for our mark as an invitation to try new characters and titles," commented DC Comics President and Publisher Paul Levitz. "With the introduction of our new logo and a comprehensive branding program, we're inviting our fans in all media to continue to count on the DC brand standing for the best comics, classic characters and a fantastic creative experience."...
Anarky's comment:
I don't know if that's going to work, I mean the old logo has been around for ages. Maybe the recognisability will suffer. Sure, it won't change the stories, but you know, it might feel different. As for me, I'll still buy the few comic books I have shipped over here every month. I am not going to change any of my habits because a logo changed. ...but it does look odd.