cqb101
12-12-2007, 07:13 PM
The "Jackass" gang is about to attempt its most audacious stunt yet: online movie distribution.
In a radical departure from the traditional movie business model, Paramount Digital Entertainment and MTV New Media are co-producing "Jackass 2.5," a sequel to its two-time boxoffice hit that will skip multiplexes entirely.
Instead, "2.5" will be offered online for free for two weeks beginning Dec. 19 courtesy of Blockbuster, which will exclusively host the 64-minute film during that period. The movie will be made available at blockbuster.jackassworld.com.
From there, the film will move on in ensuing weeks to pay-per-view platforms including iTunes and DVD as part of a light-speed reinvention of the customary distribution-window chain. The domestic release strategy also will be replicated internationally in early 2008, but with different distribution partners.
The movie launch will also be a curtain-raiser for a new Web site, Jackassworld.com, which will establish a permanent online home for the franchise beginning Feb. 9 to continually churn out new content.
That's...Interesting. I'll still pick up the DVD when it's released to support those guys. I'm really excited for the website, too.
In a radical departure from the traditional movie business model, Paramount Digital Entertainment and MTV New Media are co-producing "Jackass 2.5," a sequel to its two-time boxoffice hit that will skip multiplexes entirely.
Instead, "2.5" will be offered online for free for two weeks beginning Dec. 19 courtesy of Blockbuster, which will exclusively host the 64-minute film during that period. The movie will be made available at blockbuster.jackassworld.com.
From there, the film will move on in ensuing weeks to pay-per-view platforms including iTunes and DVD as part of a light-speed reinvention of the customary distribution-window chain. The domestic release strategy also will be replicated internationally in early 2008, but with different distribution partners.
The movie launch will also be a curtain-raiser for a new Web site, Jackassworld.com, which will establish a permanent online home for the franchise beginning Feb. 9 to continually churn out new content.
That's...Interesting. I'll still pick up the DVD when it's released to support those guys. I'm really excited for the website, too.