Sc-fi channel no more

[Raph's Girl]

http://www.comicscontinuum.com/stories/0903/16/index.htm

Building upon 16 years of programming and its most-watched year ever, SCI FI Channel is evolving into Syfy on air and on-line beginning July 7, it was announced on Monday by Dave Howe, president, SCI FI.

By changing the name to Syfy, which remains phonetically identical, the new brand "broadens perceptions and embraces a wider and more diverse range of imagination-based entertainment including fantasy, paranormal, reality, mystery, action and adventure, as well as science fiction." It also creates an ownable trademark.

"Imagine Greater" will become the new brand message and tagline.

"While continuing to embrace our legacy and our core audience, we needed to cultivate a distinct point of view with a name that we could own that invites more people in and reflects our broader range of programming," said Mr. Howe in making the announcement. "Syfy allows us to build on our 16 year heritage of success with a new brand built on the power that fuels our genre: the Imagination. Syfy ushers in a new era of unlimited imagination, exceptional experiences and greater entertainment that paves the way for us to truly become a global lifestyle brand."

The new brand evolution will launch on air and on-line July 7, in tandem with the premiere of the new scripted drama, Warehouse 13, and the return of Eureka. An aggressive trade marketing campaign will kick off this spring. Scifi.com will assume the URL Syfy.com at that time.

.....:ohwell:

[Ninjinister]

This doesn't surprise me. The niche channel is dead.

[Hero]

Basically a Bravo clone.

===HERO

[Jester]

So it's just re-branding....it's not like it's dying.

[Spike Spiegel]

I'm surprised I didn't even know about this one...I'm not happy or sad about it...because I don't really know what it entails for the future of the network. Sci-Fi is an okay network in my opinion right now...I just hope there's not the same decline in quality that we've had with Cartoon Network, TBS, and the Disney Channel.

[Ninjinister]

the premiere of the new scripted drama, Warehouse 13

Isn't it sad when they have to mention that it's a 'scripted drama' as a selling point?

[Machias Banshee]

Syfy? It sounds more like a five year old couldn't spell 'sci-fi' and made their own spelling. :???:

[ThirdMarioBro]

I could care less. Battlestar Galactica notwithstanding, this network has trashed every bit of Sci-Fi they ever got their hands on.

If they want to re-brand themselves and run Touched By An Angel and Murder She Wrote reruns, then have at it. I quit watching them years ago.

[Drtooth]

This doesn't surprise me. The niche channel is dead.

And people wonder why they're losing ratings. Soon every cable channel will just air reruns of crappy 90's programming. Seriously, who hires these people? If you can't get ratings by showing an alternative to everything else, you shouldn't be a network period.

[Buslady]

lame.

the station sucks anyways..they hack up drwho eps pretty bad.

[gobo]

Syfy? It sounds more like a five year old couldn't spell 'sci-fi' and made their own spelling. :???:
That's probably how they thought it up. :P I'm imagining a show & tell with a little poster that reads, "my dady werks for the syfy chanel". ^_^

[Spike Spiegel]

I could care less. Battlestar Galactica notwithstanding, this network has trashed every bit of Sci-Fi they ever got their hands on.

If they want to re-brand themselves and run Touched By An Angel and Murder She Wrote reruns, then have at it. I quit watching them years ago.

Well...I just care about Ani-Mondays. Their "original" programming doesn't really get my attention too much any more. I also like the reruns of Star Trek/TNG/Deep Space Nine/Enterprise, etc.

But if they go the route of Cartoon Network becoming "CN" ("Chicken Nuts") to show non-sci-fi/crappy stuff, I'll be disappointed, but not surprised.

[Jester]

But if they go the route of Cartoon Network becoming "CN" ("Chicken Nuts") to show non-sci-fi/crappy stuff, I'll be disappointed, but not surprised.
Have you seen some of the Sci-Fi Channel Original Movies? Gah, some of them make Ed Wood Jr. look like Spielberg.

[Spike Spiegel]

Have you seen some of the Sci-Fi Channel Original Movies? Gah, some of them make Ed Wood Jr. look like Spielberg.

Oh, I avoid those like the plague. I just hope they don't go any lower than what they are now...because it would be a stake in the heart to lose my last reliable source for interesting anime on Mondays (especially with the demise of Toonami).

[Gordo]

They apparently had a whole department working on this name change.

Ha.

[Raph's Girl]

They apparently had a whole department working on this name change.

Ha.

A whole department = Kindergarten classroom?

[ThirdMarioBro]

Well...I just care about Ani-Mondays. Their "original" programming doesn't really get my attention too much any more. I also like the reruns of Star Trek/TNG/Deep Space Nine/Enterprise, etc.

But if they go the route of Cartoon Network becoming "CN" ("Chicken Nuts") to show non-sci-fi/crappy stuff, I'll be disappointed, but not surprised.

Yeah, I haven't turned it to CN for anything but Adult Swim in years now, and that doesn't really count since they don't run Adult Swim anyway. Of course, I watch less TV every year anyway. If a show doesn't involve doctors and cops, it gets canceled.

[Raph's Girl]

Yeah, I haven't turned it to CN for anything but Adult Swim in years now, and that doesn't really count since they don't run Adult Swim anyway. Of course, I watch less TV every year anyway. If a show doesn't involve doctors and cops, it gets canceled.

The only time I tune into CN these days is Friday nights for Batman Brave & the Bold and Secret Saturdays. Both are awesome shows.

[Cure]

The only time I tune into CN these days is Friday nights for Batman Brave & the Bold and Secret Saturdays. Both are awesome shows.

Pft, Chowder and Flapjack are where it's at.

[oldmanwinters]

The first time I saw the preview for a 100% live action movie on Cartoon Network's Toonami block, I knew I had witnessed the beginning of the end of the niche channel era. That said, I didn't really watch Sci Fi regularly outside of the occasional Godzilla and Mystery Science Theatre reruns.

[Jester]

Wait, Sci-Fi still runs MST3K reruns?

[oldmanwinters]

Wait, Sci-Fi still runs MST3K reruns?

Not that I know. I haven't watched Sci-Fi in years.

[Jester]

I was about to say, I may have a reason outside of old episodes of Star Trek to watch Sci-Fi if that were the case.