Are you a lady? Then Doritos KNOWS what you want in chip.

[IndigoErth]

Yeah right.

But here is yet another company that wants to be stupid and try to design a product "for women" for no reason.


Washington post has a fun article in response to it: https://www.washingtonpost.com/news/food/wp/2018/02/05/doritos-is-developing-lady-friendly-chips-because-apparently-you-should-never-hear-a-woman-crunch/


Said article includes this link, which I assume is the source it is responding to, esp the part I've quoted below. http://freakonomics.com/podcast/indra-nooyi/

DUBNER: I understand that men and women eat chips very differently. Can you tell us the differences?

NOOYI: When you eat out of a flex bag — one of our single-serve bags — especially as you watch a lot of the young guys eat the chips, they love their Doritos, and they lick their fingers with great glee, and when they reach the bottom of the bag they pour the little broken pieces into their mouth, because they don’t want to lose that taste of the flavor, and the broken chips in the bottom. Women would love to do the same, but they don’t. They don’t like to crunch too loudly in public. And they don’t lick their fingers generously and they don’t like to pour the little broken pieces and the flavor into their mouth.

DUBNER: So is there a male and female version of chips that you’re playing with, or no?

NOOYI: It’s not a male and female as much as “are there snacks for women that can be designed and packaged differently?” And yes, we are looking at it, and we’re getting ready to launch a bunch of them soon. For women, low-crunch, the full taste profile, not have so much of the flavor stick on the fingers, and how can you put it in a purse? Because women love to carry a snack in their purse. The whole design capability we built in PepsiCo was to allow design to work with innovation. Not just on packaging colors, but to go through the entire cycle, and say, “All the way to the product in the pantry, or how it’s being carried around, or how they eat it in the car, or drink it in the car, what should be the design of the product, the package, the experience, so that we can influence the entire chain?”



Women would love to do the same, but they don’t.
Uh, yeah, I totally do.

I've seen other women do the same. I might not "lick [my] fingers generously" to the point of slobbering all over my hands, but look... that finger tip amount of concentrated flavor at the end, who in their right mind would say no to that.


I'd be insulted if this didn't make me laugh so hard. I mean...

...and how can you put it in a purse? Because women love to carry a snack in their purse.
...come on. :tlol: If I throw a granola bar in there, it isn't some majestic cultural gender thing. It's my frigging breakfast. Also, my purse is small, no bag of chips is gonna fit either way.



And gentlemen... Please, if they do come out with this, may I suggest that you enjoy it plentifully yourself and let them know. (Unless they're terrible.) May I also suggest even posting to them snarkily via social media about how great they are to fit into whatever you might carry around, be it a messenger bag, backpack, brief case, etc. :twink:

[CylonsKlingonsDaleksOhMy]

I don't eat male-marketed Doritos. Probably not gonna eat female-marketed Doritos.

Hooray for gender-neutral Lays.

[newfan]

Is that a joke?

It's not like we are sat at the dinner table when eating doritos, have I sucked the powder off my finger.. yes.. I don't tip the bag up into my mouth though, more likely to end up wearing them.

Food is food, why not just make 'less messy' dorito's for anyone who might prefer less powder.

[plastroncafe]

http://wondermark.com/c/2010-03-05-601chopsticks.gif

Besides..."I mean, we already have a lady friendly Doritos..." (https://twitter.com/youthinkmemad/status/960624305427111936) (twitter)

[CylonsKlingonsDaleksOhMy]

http://wondermark.com/c/2010-03-05-601chopsticks.gif

Besides..."I mean, we already have a lady friendly Doritos..." (https://twitter.com/youthinkmemad/status/960624305427111936) (twitter)

Modern Day Prometheus... he brought the Cheetosticks down from Mount Olympus, thus angering the gods. He is punished by having his fingers permanently defiled by orange slobber dust.

[Utrommaniac]

And those fingers were eaten by an eagle every day :P .
Or vulture, depending on which version you read.

[plastroncafe]

Yeah right.
...come on. :tlol: If I throw a granola bar in there, it isn't some majestic cultural gender thing. It's my frigging breakfast. Also, my purse is small, no bag of chips is gonna fit either way.


And the only reason we have purses at all is because none of our garments come with functional pockets.

[Krutch]

I hate that this is a top trending story.

Just end me now.

[IndigoErth]

And the only reason we have purses at all is because none of our garments come with functional pockets.
Very true, I've had a hard time finding pants for work that have decent pockets which are a necessity in this job. It's a little easier now that they allowed us to wear their brands of jeans, some of which are okay in the pocket department.

Crappy pockets has always been one of my mom's favorite complaints.

[CylonsKlingonsDaleksOhMy]

And the only reason we have purses at all is because none of our garments come with functional pockets.

I thought this was a meme until I made a joke about it. My wife and her sister very quickly educated me on the facts.

[newfan]

I don't use them much in jeans etc anyway, just coat/jacket.

[sdp]

I know it's an easy target to make a witty reply but if you only knew how these companies use Big Data and the amount of money/work that goes into market research you would know that this crazy idea is not as crazy as it may seem.

Yes you can cherry pick examples of when a company made clear mistakes but hindsight is 20/20 and if they spent more than the average person's yearly income on this product you can bet they didn't just come up with this out of their ass.

[oldmanwinters]

I'm amused by all this. Sounds like the kind of "market demographic" data that is discussed in corporate board rooms and behind-the-scenes think-tanks, not something that any company wants leaked to the public.

[FredWolfLeonardo]

ok, I understood the tradtional "grilled steak is for men and strawberry icecream is for women" but I'm having a hard time keeping up with this :lol:

[IndigoErth]

I must confess to having finished off a bag of Cool Ranch that may not have been in enough of a ladylike manner. I apologize for this grievous sin.

But that 3 for $6 sale was too good to miss when I usually don't buy them due to the cost. So if anyone takes issue with my chip eating... OH WELL. :P

[ProphetofGanja]

Ladies, all of your dreams have finally come true:

https://68.media.tumblr.com/b07960877d32e6fe973fedfee9991c59/tumblr_p3qxddqaYp1uhev2vo1_1280.png

[IndigoErth]

:lol: And Mega Pack? Perfect for big Super Bowl parties.

[CylonsKlingonsDaleksOhMy]

Ladies, all of your dreams have finally come true:

https://68.media.tumblr.com/b07960877d32e6fe973fedfee9991c59/tumblr_p3qxddqaYp1uhev2vo1_1280.png

Well, I know what I'm getting Lady Cylons for Valentine's Day!!!!!

[Utrommaniac]

I may or may not have clenched at the very idea of that...


Get your risk of Toxic Shock Syndrome with a side of Yeast Infection!

[plastroncafe]

Not just ANY yeast infection: Cool Ranch.

[CylonsKlingonsDaleksOhMy]

Not just ANY yeast infection: Cool Ranch.

That's better, right?

[plastroncafe]

That's better, right?

That's what the geniuses in the marketing department would have us believe.
So sure! Let's go with that!

[CylonsKlingonsDaleksOhMy]

That's what the geniuses in the marketing department would have us believe.
So sure! Let's go with that!

Ladies, are you tired of getting the same old yeast infections?

Spice up your gynecological maladies with NEW COOL RANCH YEAST INFECTIONS!

...

Maybe Doritos should team up with Trojan for some cross-platform marketing!

[plastroncafe]

Ladies, are you tired of getting the same old yeast infections?

Spice up your gynecological maladies with NEW COOL RANCH YEAST INFECTIONS!

...

Maybe Doritos should team up with Trojan for some cross-platform marketing!

Gentlemen, are you bored by Ribs in your condoms?
Why not try Jagged Doritos Crumbs, for the cool ranch edgy thrill you've been waiting for?!

[CylonsKlingonsDaleksOhMy]

Gentlemen, are you bored by Ribs in your condoms?
Why not try Jagged Doritos Crumbs, for the cool ranch edgy thrill you've been waiting for?!

Now I really want a steakhouse to advertise itself with:

"RIBS FOR YOUR PLEASURE."

I would absolutely patronize that establishment for their mastery of punnery and advertising.

[IndigoErth]

Gentlemen, are you bored by Ribs in your condoms?
Why did something along these lines with that particular brand name immediately come to mind... :tlol:

https://www.fritolay.com/images/default-source/blue-bag-image/lays-wavy-ranch.png?sfvrsn=8a16563a_2

[Utrommaniac]

Now I really want a steakhouse to advertise itself with:

"RIBS FOR YOUR PLEASURE."

I would absolutely patronize that establishment for their mastery of punnery and advertising.

That's...actually pretty clever.

Heck, I'd be down for making that ad.

[CylonsKlingonsDaleksOhMy]

That's...actually pretty clever.

Heck, I'd be down for making that ad.

Next time I eat out with the family, I'm loudly proclaiming that when I make my order.

Actually... come to think of it, we were already planning to take the in-laws out for dinner soon. Time to reinforce that YES, their daughter is EXTREMELY fortunate. :tcool:

[drag0nfeathers]

This is the best thread I have ever read on this forum :tlol: I'm dying!

[CylonsKlingonsDaleksOhMy]

This is the best thread I have ever read on this forum :tlol: I'm dying!

You're dying?

Well that's what you get for cramming a tampon full of Cool Ranch crumbs up your orifice.

[Utrommaniac]

Honestly, this is probably the most we've ribbed around without someone getting their pants in a wad, as far as I've seen.

Annnnd I've probably jinxed it.

[drag0nfeathers]

If my hootchamacooter was full of cool ranch Dorito dust I'd probably cry... However that would be one hell of an awkward gynecologist visit.

[Utrommaniac]

Given the things that gynecologists have seen, it probably wouldn't be the absolute worst thing.

They have quite the...horror stories.

[ProactiveMan]

Does that mean they can make the other chips more manly. Look for new concrete & turpentine Doritos in your local supermarket now.

[Utrommaniac]

Coming soon: lumber and woodstain flavor

[plastroncafe]

So what you're asking for is for Doritos to have a power thirst makeover.

I can't argue that that would not be awesome.

[TurtleWA]

Does that mean they can make the other chips more manly. Look for new concrete & turpentine Doritos in your local supermarket now.

Chuck Norris flavored chips. :D

[Utrommaniac]

Ron Swanson chips

[TurtleWA]

Ron Swanson chips

:lol: perfect

[Utrommaniac]

In hindsight, that's probably the perfect comparison for Man Chips, since Lady Doritos is very likely something that Leslie Knope would get into all kinds of fuss over until she exhausts herself.

[ProactiveMan]

You know these limp lady chips will cost at least 15% more than the man ones because they had to add a soft rubber grip to the bag.

[Shark_Blade]

I'm craving for some Doritos now.

It's their plan to make people talk about their brand (however absurd) and it's working.

[Wildcat]

Sounds silly but I don’t care Doritos are my favorite chips. Love all the hot and spicy flavors.

I just finished the bottom of a bag yesterday. Don’t dump it in my mouth though. I pour the broken pieces on a plate and use a spoon or sprinkle them over something else.

[ProactiveMan]

I can't stand them - they just taste like grit and stock-cubes to me, and they have a slightly nauseating after-taste.

[plastroncafe]

They're not something I'll go out of my way to seek out, but there are certain times when I crave them.

Usually alcohol is involved during those times.

It's like how I only ever crave fast food when I'm at the airport.
There's just something about an airport that makes me want McDonald's, I can't explain it.

[Krutch]

Curse them for doing market research and experimentation with gender specific demographics!!

[plastroncafe]

Would that I could, would that I could

[IndigoErth]

But they gotta be studying a particular demographic of women WITHIN the wider women demographic to even come to some of the conclusions that they did... lol I don't care if they study prissy, girly-girl types and decide that prissy girl-girls would prefer A over B, but don't then sit there and start making these claims as if it's now a generalized fact about women. It gets old when marketing likes to believe only one kind of woman/girl exists. It's why we now need 'special' chips, ink pens, etc, and why 95% of stuff "for girls" has to be pink or partly pink and left out of half of the fun stuff/cool because it's "for boys."

At that rate, as a previous posted comic suggested, why not just market special chip-eating tongs for those who are terrified of messing up their fresh manicure. And a sound proof diving helmet-like apparatus that isn't see through so you can eat chips in complete privacy without looking gross or unladylike. lol

[Metalwolf]

So basically they will be selling a limp chip that has less flavor because they think that women will like it? Where the hell are they getting their demographic info from, prim old ladies and ulcer patients?

You know what I think would actually sell versus some lame 'lady chips' is the seasoning itself. Just put that stuff into a spice packet or container, and people can put it on whatever they want. They do it with Old Bay, why not this?

[newfan]

I told my sisters about this yesterday when we started tucking into the doritos at a get together, they just looked at me with a little confusion, I guess some care about it or it would't be a thing but I'm happy to skip the less flavored.

[IndigoErth]

You know what I think would actually sell versus some lame 'lady chips' is the seasoning itself. Just put that stuff into a spice packet or container, and people can put it on whatever they want. They do it with Old Bay, why not this?
My microwave popcorn needs this! :D

[plastroncafe]

You know what I think would actually sell versus some lame 'lady chips' is the seasoning itself. Just put that stuff into a spice packet or container, and people can put it on whatever they want. They do it with Old Bay, why not this?

This right here is GENIUS.
You might just be in the wrong line of work.

[MsMarvelDuckie]

Hells to the yeah! I'd buy that!

[Shark_Blade]

Ladies, to protest this you gotta be rebellious against the misogynistic men.

Munch on your chips loudly, wear no makeup everyday, never shave your hairy legs again and definitely be loud and be proud, especially when you fart.

[plastroncafe]

So...a regular Tuesday?

[MsMarvelDuckie]

I don't wear makeup except on special occations, and wearing pants at work means no one could tell if I shave or not, anyway.

[IndigoErth]

So...a regular Tuesday?
:lol:


Makeup, never cared for the stuff and, like Duckie, only on special occasions.

Also, it's winter. Nuf said.
Not my fave look, but fabric against the leg flesh hurts too much post-shave until stubble grows back. :ohwell: At this point, I choose spending winter warm than in pain. Esp with much of my time spent at work.

Don't worry, society, it will be 'remedied' come warmer weather...

I was never a fan of 'loud' though... No matter the kind you're talking about. Quiet sort by nature. Although I don't worry about natural chip crunch volume, that's just stupid.

[ssjup81]

I never wear makeup because I hate it. I don't even know how to properly apply it despite my age. lol

I don't shave my legs...hair doesn't grow there for me. Guess I'll have to start eating chips loudly, though. :P

[Utrommaniac]

I'm on the "no makeup" train as well, except for special occasions. Rare enough that I'm still pretty clueless on some areas


That and I don't think chips are very loud to begin with, so I don't know what the fuss is about there.

[Metalwolf]

That and I don't think chips are very loud to begin with, so I don't know what the fuss is about there.
The main ways I know people are loud with chips are rustling the bags, smacking the lips, and open mouthed chewing. Don't forget making 'yum yum' noises and grunting.

A soft, discreet 'woman's chip' is no match for someone that eats like a barnyard animal.

[newfan]

Well, I use make-up, lightly most days but that doesn't mean I need a more 'female' chip. I like Doritos, powdery and all. Actually it is all the powdery flavour I like, (unhealthy as that is) otherwise I'd choose potato chips (called Crisps here)

[Ninjinister]

https://i.imgflip.com/24ok50.jpg

[Utrommaniac]

Yeah, same, I'm a potato chip person myself...

Especially now that I'm figuring out how to make them at home.


They're amazing when they're warm...

[newfan]

Yeah, same, I'm a potato chip person myself...

Especially now that I'm figuring out how to make them at home.


They're amazing when they're warm...

OOh, I've not tried that yet but sounds good.

[Utrommaniac]

Yeah. I just haven't figured out how thinly to cut them, especially with our fryer being so small.

But thick potato chips/crisps are still a whole new world of amazing when they're hot and crunchy.

[IndigoErth]

I never wear makeup because I hate it.
I'm on the "no makeup" train as well

I always felt weird for not being one to wear it, like I was the only one in a room not to... And then several weeks ago, after the morning rally meeting at work, someone commented something about makeup, and then after a few other comments, including from my manager, I realized there were a few/several others right there who don't really bother with the stuff either. (Plus a few that wear a light amount and maybe just two there that bother with the full deal.)

I did once learn many years ago how to put it on... did some time at the local Barbizon modeling school (as if I could ever really be a model, it was more a confidence thing - though they wanted me to stay on as an instructor; I didn't) and after that I did wear some for a while in college but fell off that wagon after a bit.

Just not a fan of that stuff on my face and requires far too much maintenance. If I actually put on lipstick to get dressed up for something... I leave that stuff home and once it's worn off, oh well. lol


The main ways I know people are loud with chips are rustling the bags
Oh god, this. If they want to make something quieter, work on the bags and help curb the excessive rustlers; esp in the work break room. lol

[Utrommaniac]

There's an art to avoiding too much crinkle with those bags.

[ssjup81]

I always felt weird for not being one to wear it, like I was the only one in a room not to... And then several weeks ago, after the morning rally meeting at work, someone commented something about makeup, and then after a few other comments, including from my manager, I realized there were a few/several others right there who don't really bother with the stuff either. (Plus a few that wear a light amount and maybe just two there that bother with the full deal.)

I did once learn many years ago how to put it on... did some time at the local Barbizon modeling school (as if I could ever really be a model, it was more a confidence thing - though they wanted me to stay on as an instructor; I didn't) and after that I did wear some for a while in college but fell off that wagon after a bit.

Just not a fan of that stuff on my face and requires far too much maintenance. If I actually put on lipstick to get dressed up for something... I leave that stuff home and once it's worn off, oh well. lollUgh, lipstick is the worst. I don't even like nail polish, unless it's clear and I don't wear that. lol I think the only way I would wear make up willingly is if I'm trying to cover up a spot or something. Seems that wearing make up too much would mess your skin up, not giving your pores room to breathe, right?

That aside, it's good that you could meet others who aren't into make up and stuff at your job. I think everyone around me wears some make up, at least foundation. Being in Japan, coming across Japanese women without some form of make up would be weird. I always shock people here when I say that I never wear make up because they then ask why my skin looks nice. I say, soap and water. lol

[newfan]

Some people I know wear little to none and some, more, doesn't really matter to me who wears it or doesn't.
I bought a new deep wine red lipstick yesterday (I never buy bright red) but rarely wear it, unless lipstick is a gentle colour it can be hard to pull off on pale skin...and skin that is not in it's 20s :)

[plastroncafe]

I think nail polish is the only makeup I routinely wear, and I only ever really wear one color: silver.

I never did get the hang of I make up, except for mascara and eyeliner on my bottom waterline. And even then it's a crapshoot.

But I would love to learn the proper way to wear a dark red lip, because that brings me back to my college goth days.