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I am sure if sales were astronomical they would continue the line until sales started to falter. That isn't always the case. Especially for things like S.H. Figuarts, Revoltech's, and the like. However, with Playmates, it seems greed is the way at the moment. The supposed rumors of them discontinuing the line if the movie turtles didn't sell to their standards were obviously false. Two more to be announced at SDCC. They would be fools not to milk this till the last drop. With their current mindset of money over design/paint apps or lack thereof, Playmates has shown their current mantra quite a bit lately. All it would take is for them to come on a well respected and known site like this for 5 minutes and they could stranglehold the collector market if all they did was listen. We have the money. Give us something worth spending it on.
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