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It's a packaged deal. The turtles, the Food, and Shredder. It only makes sense if they're matched. They want a big summer action movie. There trying to make superhero money. And martial arts movies just don't do that. They scaled it up and made it bigger, but I think we're looking at, relatively, the same thing.
And I'm speaking in general terms, here. I'm sure they couple of martial arts movies that made big money. That's nothing against these nonstop superhero movies.
EDIT-------
I suspect, in the future, Casey Jones will be introduced akin to his Nickelodeon counterpart. Heavy gear, lots of weapons and gadgets, and probably explosives.
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