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Avengers wasn't really a "thing" though until the MCU, before that no one knew who they were outside of comic nerds, they were no Justice League. The Fantastic Four are not just a product of the time, they're awesome, more than superheroes they are adventurers like Indiana Jones. It took me a while to "get" F4 but when I did I got hooked, it's a shame most people think they're just irrelevant heroes.
I still imagine if Fox had kept DareDevil and they had built a "Marvel Universe" of their own with F4/X-Men/DD. I was really mad they missed opportunities of having some X-Men at Sue's wedding in the second F4 movie and I thought about this before the MCU was even a thing. Like I've mentioned Marvel can only do so much with their properties and they already have tons they don't need more.
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