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Like everybody else, they just made 90% of it up as they went along, tweaking and retconning things to fit as necessary. You'll never convince me otherwise.
Disney/Marvel gets a ton of credit for "having a clear plan and sticking to it" with regard to their shared universe, but that's nonsense. You can see the Scotch tape everywhere if you bother to look. They simply do a better job of burying/hiding any behind-the-scenes shake-ups and drama than WB and other companies do, and the movies are generally crowd-pleasing enough so that any attempts to point out inconsistencies gets you smacked for "thinking too hard." After all, "They're just goofy super-hero movies, man! Don't overthink it! Geez!"
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