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Nah, they were obviously counting on the "name brand" of Street Fighter to move more units and that's why SFxT came out first. Putting "Tekken" in the lead wouldn't have enticed enough people as Tekken isn't a big name in fighters anymore, at least nowhere near the level of Street Fighter.
Remember when they did "Tatsunoku vs. Capcom", and everyone said "What the f*ck is a 'Tatsunoku'?" Same deal, maybe not AS bad. Great game, although making it a Wii-exclusive didn't help since literally nobody ever bought a Wii to play fighting games on. But yeah, putting a "no-name" brand front-and-center in the title did them no favors either. Would "Capcom vs. Tatsunoku" have sold better than the inverse? Maybe not by a LOT but definitely a few more copies, yeah.
I also have huge doubts it would have become an entire series, rather than a couple of cute little experiments. The only crossover fighting series that got that far was Marvel vs. Capcom. People seem to not really like the crossover stuff as more than a one-and-done. Why that is, I couldn't tell you.
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