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Street Fighter V was a PS exclusive. No idea what idiot thought that was a good idea but if you think it wasn't a factor in how many copies it sold - or didn't sell - you're kidding yourself. Never played that one, heard it wasn't great but also, didn't have a choice as it didn't come out on a console which I own. I doubt a lot of people bought a PS4 JUST to play SFV, those days are long over. If you didn't already own a PS4, you simply weren't gonna play SFV, and that's a lot of people. Whereas Tekken 7 was multiplatform. So it's not even a fair comparison.
Also, crossover fighters are by design aimed at people who are slightly more casual. Go take a walk and ask 50 random people on the street to name a Street Fighter character, then do the same but ask for a Tekken character. I doubt even five could name one of the latter but almost everyone would at least remember the names Ryu or Chun-Li even if they're barely familiar with video games. Marketing is everything; more people would be willing to buy a game titled "Street Fighter vs. _______" than "Tekken vs. _______." That's what it comes down to and that's why SFxT got the go-ahead to be released first.
It doesn't look like they ever had much faith in Tekken X Street Fighter anyway, since they barely even got started on it in the first place. I guess they just couldn't justify splitting the resources when both companies could be better served working on their own products; such is the nature of doing crossovers.
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