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I mean it was basically the Pokemon of its day. It's the best comparison I can think of. Just look at everything we had and still have.
Besides the Mirage comics which mostly only adults knew at the time, the original cartoon exploded in popularity and went on 10 seasons and 193 episodes which was unheard of for a western cartoon. It was also rerun like 4 times a day too, so it aired constantly. I remember watching it in the mornings and after I came home from school during the week and new eps on Saturdays. The movies especially the first two were huge and broke box office records for a comic book movie.
The Playmates toyline was massive and spanned a decade with the most popular toys. The Konami videogames were all huge hits and every TMNT videogame was almost as big a release as major Nintendo franchises. Then this is not counting all the other merch like T-shirts, book bags, candy, ice cream, etc. It was basically everywhere.
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