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The reason nobody cares much is black people can slap other black people and this became an instant meme online. Also Will Smith is loved and Chris Rock is also very popular, so both sides got some enjoyment out of this. Chris Rock taking it professionally and not making a scene but saying, "Wow I was slapped by Will Smith on live television!" obviously made him take it in stride rather than making a scene or making it more serious.
The sheer mass of fanart and meme images that came from this scene on day 1 is staggering. People will be talking about this for decades to come.
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