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Yeah. Fairly effective marketing idea. Get everyone on the right riled up because M&Ms are allegedly becoming super diverse and extra LGBTQ, then more publicity on the right when M&Ms allegedly walks the whole thing back (lots of blurbs have been popping up by commentators on the right basically going, "LOL!! M&Ms had to walk it back!!" but I've been suspicious the whole time). Now everybody's talking about M&Ms -- mission accomplished.
Only question is if when the smoke clears on this charade the M&M characters will be the super diverse/LGBTQ gang they teased initially or it'll just be the normal, classic M&Ms back. I guess they kind of have to commit to the super diverse/LGBTQ gang since if they do backpedal then that's be them basically admitting they used the LGBTQ "community" to execute a marketing stunt. Or maybe the super diverse/LGBTQ gang will be the mascots for a new brand of M&Ms they're launching.
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