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Well that's stupid. I get that we're in an age when people will decide they don't like something from a trailer and rage about it, refuse to ever see it, and may still leave ratings/reviews because they're mad about it, warping the actual general viewer opinion... But why not just have those via Fandango purchases marked as a "verified," like Amazon does with their reviews, and have a filter option to see only Fandango buyer ratings, and leave the others be.
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