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It's not desperation move, it's just how things work now, they get more money that way. The Mario movie also came out digitally at around the same timeframe, perhaps even less time and it still did banger numbers. It already did better than Man of Steel so they can say it's a "success", Superman just doesn't sell that many tickets, superhero movies are no longer cool, DC had a bad reputation. I'd say the movie did very well counting it had everything going against it.
Jurassic World has dinosaurs which are less played out so it did better than both superhero movies.
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