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Mattel pays no license, They own MOTU.
One of the reasons Mattel brought he-man back was because of the phenomenal success of the commemorative series, an adult collectors line, so they created the new line with plans of cross promotions (heavily aimed at kids as the plan A)
Sense then, they have admitted they weren't successful with kids, and that the only reason MOTU stayed afloat for over a year was because the adult collectors.
Mattel was surprised by how much adult collector interest there is in MOTU.
MOTU is one of the highest collected lines with adults, always on top ten lists in toy magazines, getting praise all across the Internet from collectors! If MOTU couldn't survive in the direct market, then nothing could.
If you don't care about MOTU that's fine, don't sign the petition, I'm only asking other he-fans. But please, don't antagonize people trying to support the line by saying "petitions don't work," because they do, ask a GI Joe fan whop have "o" rings back, ask a Freaks and Geeks fan who will have there DVDs on in April, petitions work my friend, and if 1,780 the people didn't agree with my in little over 24 hours, then I wouldn't be as enthused as I am.
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The first movie was a perfect balance between the adult comics and the children's cartoon!
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