Expensive to produce, is what I meant. The figures are already expensive for what you get. Can you imagine a direct market version. The reason the kids didn't support the line was the crap job that Mattel did with actually marketing it. No commercial advertising, impossible to collect chase and short pack figures. Mattel slit the throat of the license is all I'm saying. And to really get them to look at changing how they run figure lines....you need to organize an actual write in campaign. Petitions in this day and age mean very little to the big boys in the toy companies. Take the advice or don't, I'm just offering you a means of making a difference.
