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Originally Posted by Anarky
It probably is a joke, BK is known for PR like this. I mean, who doesn't remember the subvservient chicken?
But I like the idea of the campaign. While McD is going all "Hip Hop-Gangsta" with "I'm lovin' it" BK just goes the other way and does sort of awkward, uncool things.
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bk's just going for the 'uncool' market. It's not working though. They're down to #5 in sales. Mcdonalds, Wendys, Arbys, and Taco Bell are beating them, in that order.