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I've not heard of this before, so thanks. I'll probably be tuning in upon airing if I can remember to.
I did a little bit of searching and I'm fairly sure it's nothing in the slightest academic or all that secretive. I suspect it's nothing more than a vehicle for a recent release of the Master Key System book by Charles K. Haanel. That's the guy they show in one of the trailors when they say "in 1909 this man knew about the secret, as did many before him."
But whatever it is they're selling, this whole "secret" thing is a pretty slick marketing ploy. It seems they're relying entirely on the public's fascination with the esoteric and word of mouth.
So officially, I vote bullsh*t.
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