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From the Wikipedia:
The color of pink, is now associated with womanhood, just like blue is associated with boys and manhood, although in 1918 "Infant's Department" (an industry publication) said the reverse was the "generally accepted rule", describing pink as "more decided and stronger" while blue was "more delicate and dainty"". Pink continued to be used for both boys' and girls' clothing through the early 1960s, though associated more and more with femininity.
The color pink also has an association with female genitalia. Used as a slang term to refer to female genitalia.
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