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Originally Posted by ThemanthatwouldbeRaphael
Is that really all to the TMNT there is now. Is that what all cartoons are for 30 minute toy comercials?
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No, that's definitely not what I'm saying. But advertising has always been part of network television, and the toy biz has always comprised a large part of adverts during shows targeted at kids. Along came certain shows that just lent themselves to toy merchandizing (not to mention toys that lent themselves to cartoon shows) and you had a lucrative partnership. Who here didn't have Transformers toys? This developed well before 1987 (beginning in earnest around 1983), so it's possible, and maybe probable, that merchandizing potential has always been considered along with anything else TMNT offers.
I actually think that with the advent of DVR technology and the ability to skip ads, we are going to be seeing many more product placements and merchandizing woven into shows. Check out the way Smallville hawks albums, for one example. Somebody save me.