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Old 01-25-2007, 01:37 PM   #2
Peanut
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Join Date: Nov 2001
Location: The New World
Posts: 15,422
I first heard about this about two months ago, and it's a constant topic of conversation at 1up, and they really don't seem very worried. They're not going anywhere.

Here's the deal, 1up is one of the biggest gaming websites on the internet, and they're easily the focal point of this sale. They generate huge profits, so any company that does buy them will be making a safe bet. Therefore no one who works at 1up is in jeopardy of losing their job. That means such EGM standouts like Shane Bettenhausen and Dan Hsu. The thing Ziff is doing is packaging their print media, EGM, GFW Magazine, the now defunct OPM etc. with 1up. If a company is going to buy 1up, they've got to buy the whole group.

And here's the reason those magazines won't be going bottom up. It's a lot more expensive to completely fold up a company and stop production than it is to just keep pushing money in it to keep it being published. And EGM still makes money, there's no reason to shut it down.

The packaging of the print media is also exactly the reason MTV/Viacom will not be buying the 1up package. That company owns no print media, they have no interest in print media, this deal contains print property, this has been made very clear. If I'm not mistaken the whole MTV thing was washed down the drain about two weeks ago on Kotaku and various other news sites, anyways.

1up up and EGM are two of my favourite forms of gaming media, not just for their blunt statements and complete lack of bias, but because they produce some extremely entertaining and quality stuff. I'm not worried.
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