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Originally Posted by jerome
and personally releasing a bunch of "retro" toys and shirts is in no way helping this franchise get out of the PG "family fun" zone...which is where i'd personally like to see the turtles go. And i think if this property is going to grow and stay around it needs to do something to bring in a more young adult audience. Thats the reason transformers is still around and going strong.
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Its far too late for that. Outside of the comics and the PG nature of the movies, TMNT is always going to be seen as a childrens property.
The new toon actually attempted to be a more action/story arc oriented series and succeeded, the problem is the audience didn't care. The 2k3 series never made the impact that the original cartoon did, and every time I discuss TMNT with the casual viewer they say they don't like the new series at all.
The new movie only doing 54mil domestically is also proof that people see it as a childrens property, and at this point TMNT is either laughed at or looked at as "the little guy" when compared with Batman, Superman, Spiderman, X-men etc.