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I don't think there's any question on this one. For starters, Batman is the one character of the three that's most accessible to the general public. Add to that that it's a sequel to what was a very successful reboot to the Batman film franchise and now, unfortunate but true, the Heath Ledger situation is going to draw some extra heads from people who probably wouldn't have seen the movie otherwise.
That said, as good as I expect The Dark Knight to be, I am really excited for Iron Man.
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