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Originally Posted by Jon
Umm.. Okay?! And it's taken this many years (since Bratz started) to have this info surface?
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No, probably not, but it was a smart move by mattel to wait until the brand was gigantic to strike. Had they come in in the first year, theres no way they could have gotten their 100 million dollars. PLUS, now they inherit an already heavily marketed and popular brand without doing ANY of the work. Hats off to mattel for the business strategy...regardless of it kind of being a dick move.