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In one of the commentaries in the Simpsons DVD seasons Matt Groening mentions how he used to see all these merchandising with Bart saying Cowabunga but that Bart had never said that in the show ever so they decided to make him say it in one episode.
Kinda funny I do remember seeing Bart saying Cowabunga on a bunch of stuff as a kid yet he only said it way later in the series because of it.
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