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It will still take a while, and while the movies are seen as awesome and 'for serious' by adults.... that is just the movie. Not many of the random pop culture fans are gonna watch the Avengers movie this summer and suddenly decide to pick up the latest issue of Captain America.
I still hear the stigma and I just really don't give a damn. And I know better than to bring up the subject unless I'm hangin with similar fans.
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