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let's say you own a tree... and you hired me to build you a tree-house. after a while... you see that the one you built is a more successful and better looking (in your eyes) tree-house. all the kids love your tree house... while only a few like mine. odds are you'd want me to build the tree-house the same way as you did or make some changes to it to match yours to ensure that same success. sure... you can say "no... it's ok as long as some people like it." but when people start paying you for YOUR tree-house and you're raking in serious cash... things change.
when it's not your property you're dealing with... you're subject to whatever the owner wants. unless it's written somewhere that the owner can't interfere with the story.
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