TMNT Marketing Skewed?

[MsMarvelDuckie]

I've noticed that the new movie seems to be getting much more attention from programs and magazines geared toward adults than kids, all the clips and plugs I've seen have been on shows like Access Hollywood or Dish Nation(which had Robbie Rist as a guest today discussing Megan Fox's childhood crush on his character!) , TMZ, or in Cosmo and other adult-read magazines. Others have commented that Nick hasn't shown trailers for it, and I've seen only ONE trailer in the theater. (Sadly, I missed all but the last trailer before T4, so I don't know if it had one here.)

Do you think the marketing has skewed toward adults over kids for this movie? It seems like they have been putting more emphasis on things like Megan's role, Whoopie being cast, and other side-issues rather than the actual subject of the movie itself.