Now You Face ... Marketing
 

Looks like June, 3 months out is when they decided to kick it in gear. We're going to see new trailers. We're getting individual character posters now. Toys are about to hit retailers. Crush Soda is running flavor specific runs for each turtle. Raph = Strawberry, Mikey = Orange, Donnie = Grape, and Leo = Berry. Pizza Hut marketing will soon be coming. More stuff coming to light.

THIS Shredder, totally over the top, just like the character was meant to be. But he looks totally bad ass.

http://i.imgur.com/bpdtf6J.jpg

Nice black and white theme as a nod to the possible original Mirage source material? I dig it.

http://i.imgur.com/pPZwH2M.jpg

Love Mikey's face here:

https://fbcdn-sphotos-e-a.akamaihd.n...84694905_n.jpg

I just hope places like Walmart would sell those posters, I would buy one of those black and white ones.

Come on full trailer!!

https://fbcdn-sphotos-e-a.akamaihd.n...84694905_n.jpg

What in the world is Mikey doing?

And isn't it spelled "Donny"?

I have to agree with Powder, this didn't need it's own thread... (Those stencil-graffiti's are pretty nifty, tho.)

It can be spelled both ways. I have no idea what's going on with Mikey's face... they sure could have picked a better pic of him, the other guys look good while he looks slightly retarded...

But we can't discuss the various marketing images and other images in that thread it would be nice to have a thrwd where we could do that, comment on the pictures and talk about them, and not clutter the picture thread with needless posts that isn't images.

Viacom have decided that Donatello is now going to be shortened to Donnie instead of Donny. It's in the other Viacom versions as well

Ah, I temporarily forgot that the previous marketing-discussion thread got closed! Well, see how this one fairs then...

The only part of this whole movie thing that made me smile.

I like this thread so we can also discuss the photos unlike the stickied one.

http://i.imgur.com/bVY8SV3.png

I'm actually warming up a bit to the Shredder suit... It's still too bulky here and there and there's too many pointy bits, but the samurai-influence makes it a bit more likable.

I've never heard of something shortening something by adding a letter.

Great thread, we need some place to talk about all the stuff released without discussing in the image thread. Plus, this is a great place to talk about new trailers and TV spots, since the trailer discussion thread is also closed down.

Now let's hope this thread survives.

I'll offer a snackrifice to the thread gods. :lol:

While I'm still not digging the designs, the graffiti promo is a really fun thing to see - I like the art style. If nothing else, I'm happy that we're at least starting to see something.

The fact that it hadn't started is why it was lacking. This is a summer blockbuster. Marketing for these films typically start prior to 60 days from release.

Still shorter the his full name. :P

And it's not as silly as the short name for Richard :lol:

I stickied this for ya. Play nice and have fun... :)

Once the Bickering's been cleaned out (probably tonight), it will be reopened... I would like to see this thread survive as well.

I really like the black and white images. I don't drink soda, so the crush isn't something I'd pay attention to, but I like the simple B&W contrast in the images.. :)

That's the point. It is out in 60 days and the marketing you mentioned (X-Games, Crush) just started. It should've started sooner.

I'm not even going to comment on their method of marketing. Any other movies using the X-Games as promotion?

Yeah, cool, another thread for everyone to complain about the marketing. Awesoooome.

It looks like he's trying to hold in a fart.:lol:

But in all seriousness, it's about time they started the marketing. Wonder when more viral stuff will soon appear.

By starting marketing just 2 months before the movie. Which could be a bit too late.

Graphities are nice. If not for designs, it would've been an interesting idea.

Please know that I'm not trying to start an argument, but I do not understand the context in which people believe that TMNT is late is late to the marketing game.

The only reason I wish they would pick up the pace is because I love the turtles, and would love to see as much as possible.

But does anyone here actually work in film marketing professionally? Someone who can say for sure they are lagging behind?

A bunch of films are coming out in August, ie Guardians of the Galaxy, and I don't see them anywhere, sure they have more substantial trailers, and figures, just like the Turtles...but has anyone seen much more than that? Nope. Take a look at comicbookmovie.com, and the majority of the posters being released for Guardians are fan made awesomeness that even the director, James Gunn admits to wishing he could use.

My point? Can a working professional confirm if they are lagging behind, OR is this truly just the opinion of fans on a forum?

http://en.wikipedia.org/wiki/Guardia...ilm)#Marketing

All the way back to 2013.

You should see Godzilla's marketing too.

Yes, typically these types of movies market in small ways a year or so out from release(teaser posters, film stills, etc), and then pick up big 7-8 months from release with a teaser and/or official theatrical posters. Then after that we get the first full theatrical trailer which is usually around the 2-2.5 minute mark. After that you get more posters, more film stills, tv spots up until release.

This movie started official marketing 5 months before release with a teaser trailer.

Everything before that was leaked unofficially.

So yes, the marketing for this movie prior to the teaser release was non-existant.

Big summer blockbuster films of this type more often than not start marketing further out than 5 months from film release.

Not a professional marketer, but I have been following these types of movies as a hobby for 10 years.

No regardless of what any one on these board no it's not I have heard from multiple source this is normal some movies choose, key word choose to have a larger marketing but the average it more similar to what we are getting, just like at paramount and all there movies from the past year maybe two all shorter marketing people like to assume because other movie do it everyone does but its not the case

Where did you find those posters? Do you know if they'll be sold at retail or are just promotional items?

Cool, And they have them on sale. :)

Chucker: I dig the Black and white. I've heard that in the next few weeks there's going to be interviews, plot details and new footage released. Let it begin :D

I think part of the problem was that the stuff that was unofficially leaked kind of gave a worst-foot-forward vibe (purely IMO). I don't think that the first glimpse of the Turtles we should've been seeing was that awful Halloween Mikey costume - seeing that put me in a funk about everything to do with this movie for days! I know you can't always control leaks, but it was a very unpleasant shock.

On the other hand, it can only get better from here. :lol:

The way to combat leaks is by releasing official things on their terms in proper context.

They did not do that.

I hated that Halloween costume lol.. But I wasn't flipping out like a lot of people. Halloween costumes are never an accurate portrayal of actual CGI in the film. Or even what the end result will be. I'm glad that those kick ass Marquettes were leaked directly afterwards along with the pic of Shredder. Plenty of positive feedback after those were released. Unlike when the costume.

I just can't believe how ridiculously awful that Shredder design is. It does destroy any argument that the Turtle designs are the way they are because they're going for a more realistic take on the franchise.

Those marquettes where the only thing that saved me from dropping a huge pile on this movie, however, my next question was Where do I get these wonderful toys? I think they really screwed the pooch with the lack of advertising. It's probably going to hurt the movie but what can you do?

I actually don't see any difference with any other movie coming out this year. I think what Graphic Content said plays a huge role in it. A lot of us are practically foaming at the mouth for new promo so it seems like we aren't getting enough bc we always want more. My only issue is the fact that we haven't had a full theatrical trailer...yet. But I think we will before release. But with any other film the marketing only really kicks up about two mouths out.. some even a month out. Whether it be GOTG or Transformers or DOTPOTA.. TMNT is pretty on par with other films when it comes to marketing. I also think that things are about to kick up in the next month. I would love to have those Marquettes as well.. but I think they belong to Platinum Dunes and I'd be surprised if they mass produced them for sale. Bummer

These pics are from Slash32. He bought this at Target recently near the registers.

Crush Soda tie-in with the symbol on the cap. It says "1 in 10 wins" apparently you can win movie tickets and other prizes.

https://farm6.staticflickr.com/5476/...c0f70052_s.jpgIMAG0271 by the_real_slash, on Flickr
https://farm4.staticflickr.com/3885/...bc3d083f_s.jpgIMAG0270 by the_real_slash, on Flickr

I'm gonna try to buy one (or some!) tomorrow when I go snag some 2014 Movie figures

you know we wont

sweet!

ha! that shredder one is so over the top! with the caliber of quality behind this movie, i'd expect no less. from the very first image we received of the shredder, i've thought they were going with a kinda "extreme" mortal kombat style for the character designs and this goes right along with that.

and that raph graffiti style one is def awesome!

as per marketing...ive just now started seeing promotional stuff pop up at stores for how to train your dragon 2 and aside from the posters i still havent really seen anything for xmen literally til yesterday when i went to carls jr and saw they had kid's meal toys (all of which i scooped, heh.)

iirc, i never really saw anything for cap or spidey 2 til about a month or six weeks before they came out. at least in terms of any periphery stuff. they had about the same as tmnt regarding posters n trailers/tv spots. id say we're in pretty standard shape regarding marketing.

Captain America and Spider-man 2 both had Super Bowl ads.